The Experience of Retailers in Foreign Markets
14.6 Discuss the experience of retailers in foreign markets.
Retailers represent a special case of international service firms that internationalize substantially through FDI and collaborative ventures. Retailing takes various forms and includes department stores (Marks & Spencer, Macy’s), specialty retailers (Body Shop, Gap), supermarkets (Sainsbury, Safeway), convenience stores (7-Eleven, Tom Thumb), discount stores (Zellers, Target), and big-box stores (Home Depot, IKEA). Walmart has more than 425 stores and about 100,000 employees in China. It sources almost all its merchandise locally, providing jobs for thousands more Chinese.49
The major drivers of retailer internationalization include ...
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