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International Business: The New Realities, 5th Edition
book

International Business: The New Realities, 5th Edition

by S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
January 2019
Intermediate to advanced content levelIntermediate to advanced
576 pages
33h 19m
English
Pearson
Content preview from International Business: The New Realities, 5th Edition

The Special Case of Internationalization by Professional Service Firms

Professional services include such industries as accounting, advertising, market research, consulting, engineering, legal counsel, and IT services. Firms in these industries have internationalized rapidly during the past three decades. Some have simply followed their key clients abroad. The Internet supports the international spread of some business process services such as software engineering, which is increasingly centralized in cost-effective locations such as India and Eastern Europe.

When they internationalize, professional service firms encounter three unique challenges.

  • Professional qualifications that allow firms to practice law, dentistry, medicine, or accounting ...

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Publisher Resources

ISBN: 9780136763017