Globalization and International Business
After going through this chapter, you should be able to:
Understand the process of globalization
Discuss the characteristics of globalization
List the major motivations and drivers of globalization
Examine the major differences between domestic and international business
The Elephant Prances
Today, India is variously described—conservatively as a leading emerging economy, and in more flamboyant terms, as an “impatient uncaged tiger”—as it leads the pack of an emerging-market middle class that constitutes 18 per cent of the world's population and has incomes between USD 6,000 and USD 30,000 per year. This number is estimated to rise to 50 per cent within a generation, and ...