March 2012
Intermediate to advanced
506 pages
24h 49m
English
Content preview from International Business
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6
Strategizing Foreign Entry
LEARNING OBJECTIVES
After going through this chapter, you should be able to:
Identify the motives of firm internationalization
Describe the distinguishing features of trade-related, contractual, and investment-related entry modes
Distinguish between foreign direct investment (FDI) and foreign portfolio investment (FPI)
Ranbaxy's Globalization Strategy
Ranbaxy Laboratories Limited, one of India's largest pharmaceutical companies, is an integrated, research-based TNC producing a wide range of high-quality affordable generic medicines. It was incorporated in 1961 and went public in 1973. The company is ranked amongst the top ten global generic companies and has a presence in 23 of the top 25 pharmaceutical ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.