Strategizing Foreign Entry


After going through this chapter, you should be able to:

  • Identify the motives of firm internationalization

  • Describe the distinguishing features of trade-related, contractual, and investment-related entry modes

  • Distinguish between foreign direct investment (FDI) and foreign portfolio investment (FPI)

Ranbaxy's Globalization Strategy

Ranbaxy Laboratories Limited, one of India's largest pharmaceutical companies, is an integrated, research-based TNC producing a wide range of high-quality affordable generic medicines. It was incorporated in 1961 and went public in 1973. The company is ranked amongst the top ten global generic companies and has a presence in 23 of the top 25 pharmaceutical ...

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