Strategizing Foreign Entry
After going through this chapter, you should be able to:
Identify the motives of firm internationalization
Describe the distinguishing features of trade-related, contractual, and investment-related entry modes
Distinguish between foreign direct investment (FDI) and foreign portfolio investment (FPI)
Ranbaxy's Globalization Strategy
Ranbaxy Laboratories Limited, one of India's largest pharmaceutical companies, is an integrated, research-based TNC producing a wide range of high-quality affordable generic medicines. It was incorporated in 1961 and went public in 1973. The company is ranked amongst the top ten global generic companies and has a presence in 23 of the top 25 pharmaceutical ...