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International Business by Sumati Varma

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19

International Operations

LEARNING OBJECTIVES

After going through this chapter, you should be able to:

  • Understand the increasing importance of logistics and supply-chain management as crucial tools for competitiveness

  • Learn about material management and physical distribution

  • Learn about the complexities of international logistics

  • Explore the importance of transportation infrastructure

  • Understand the importance of inventory management for the success of the business firm

Supply Chain Management at Dell

Dell was founded in 1984 and is the pioneer of the direct selling model. Dell sells its computer systems directly to end customers, bypassing distributors and retailers (resellers). Its supply chain consists of only three stages—the ...

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