7 Digital transformation at the New York Times
The usefulness of the live case intervention method
Peter Daly and Isabelle Sequeira
Introduction
The pace of digital consumption is increasing with the vast majority of Americans getting their news in some digital format, either from a desktop/laptop (82 per cent) or a mobile device (54 per cent) (Pew Research Centre, 2013). The press media has faced increased competition from new online aggregators such as the Huffington Post, US News and World Report, the Independent (in the UK), and as a result, find themselves having to adapt in order to reach readers on various social platforms and mobile devices beyond the traditional formats. As well as digital reach, there are many other challenges facing ...
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