6International luxury brands’ global marketing
“A successful luxury brand must have advanced concepts and management implementation abilities”.
– Pierre Xiao Lu
Multiple brands or an independent brand: which is better?1
According to the annual reports of LV and Hermès for 2010, the two luxury brand companies respectively achieved per capita turnover of €3.35 million and €3.25 million. In contrast to high-tech companies and financial companies, wealth creation and growth of international luxury brand companies has remained steady over a long period of time. International luxury brands have become the best wealth creators with their stable and efficient business models.
Today, China has become the world’s largest ...
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