6International luxury brands’ global marketing
“A successful luxury brand must have advanced concepts and management implementation abilities”.
– Pierre Xiao Lu
Multiple brands or an independent brand: which is better?1
According to the annual reports of LV and Hermès for 2010, the two luxury brand companies respectively achieved per capita turnover of €3.35 million and €3.25 million. In contrast to high-tech companies and financial companies, wealth creation and growth of international luxury brand companies has remained steady over a long period of time. International luxury brands have become the best wealth creators with their stable and efficient business models.
Today, China has become the world’s largest ...
Get International Luxury Brand Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
