Introduction
Declaration of war against the Internet thinking that favors the popularity of low-price and poor-quality products and designer knockoffs
“International luxury brand strategy is essential for Chinese enterprises to make the best use of unprecedented development opportunities and get into the Fortune Global 500 List.”
– Pierre Xiao LU
Over the years, I have been working on the study, management and implementation of international luxury brand strategy and published a number of books on this subject at home and abroad. In 2008, I proposed a theory about international luxury brand strategy through the publication of independently and jointly written books: Elite China, Luxury Consumer Behavior (2008); ...
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