Declaration of war against the Internet thinking that favors the popularity of low-price and poor-quality products and designer knockoffs

DOI: 10.4324/9780429463884-1

“International luxury brand strategy is essential for Chinese enterprises to make the best use of unprecedented development opportunities and get into the Fortune Global 500 List.”

– Pierre Xiao LU

Over the years, I have been working on the study, management and implementation of international luxury brand strategy and published a number of books on this subject at home and abroad. In 2008, I proposed a theory about international luxury brand strategy through the publication of independently and jointly written books: Elite China, Luxury Consumer Behavior (2008); ...

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