O'Reilly logo

International Operations by Harm-Jan Steenhuis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 1

Introduction

It was some 30 years ago, in the early 1980s, and French car manufacturer Renault had international ambitions, particularly toward the large U.S. market. By 1983, Renault had purchased a controlling stake in American Motors Corporation (AMC) and jointly the first product, the Renault Alliance, was produced. Despite some initial success overall sales were disappointing. By 1987, Renault gave up on the United States and sold its stake in AMC to Chrysler. This American adventure is estimated as having cost Renault $750 million.

In 1996, in a completely different industry, the British Telecom (BT) Group saw potential in the, geographically close, Dutch market. Initially, it formed a 50/50 joint venture with the Nederlandse ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required