Many companies, whether they desire it or not, are faced with operating in an international environment. In this book, I have discussed international operations from a perspective of productivity. There are many different ways in which companies can be internationally engaged. Some, such as exports, are relatively simple while others, such as controlling an international operations network with a variety of plants with a variety of roles, can be very complex. In many instances, companies are not as successful, that is, productive, as they could be or expect to be. Often this relates to inadequate preparation ahead of time, for example, entering a foreign market with products that do not align with the culture of that market. ...
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