International Social Entrepreneurship

Chapter 4

Identify the Appropriate Mission

Its not what you think of the “World” that makes a “world” of difference but what the “World” thinks of you.

—John P. Martino

Fields Wicker-Miurin has awakened the world, at least some of it. She helped establish the Wake up, Europe task force. The group created the European Future Readiness Index, which evaluates countries in four broad categories: sustainability, balance between environment and economy, fairness and individual fulfillment, and harmony and readiness for the future. Additionally, she contributes to another task force, Triple Bottom Line, which evaluates the impact business leaders have on people, planet, and profits.¹

After an organization thoroughly understands itself, the organization’s ...