Internet-Enabled Business Intelligence

Internet-Enabled Business Intelligence

by William A. Giovinazzo
Released September 2002
Publisher(s): Pearson
ISBN: 0130409510

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Book description

Link business intelligence to the Web! Technologies, integration, and applications.

  • Internet-enabled business intelligence: from planning to profit

  • In-depth coverage of integration and key enabling technologies, including Java and XML

  • Advanced analysis and profiling: understand customers better, and respond faster

  • Clickstrean analysis: understanding how customers use your site

  • Linking data warehouses to CRM and other enterprise/value chain systems

    • This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together—and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.

  • How the Internet enhances your business intelligence infrastructure

  • Leveraging key enabling technologies: Java, XML, XSL, and more

  • Breakthrough analysis techniques: understand customers better, and respond faster!

  • Integrating data warehouses with CRM and other enterprise and inter-enterprise systems

  • Establishing common warehouse metadata

  • Drawing on the clickstreams generated by your Web and e-commerce sites

  • Personalization techniques that work

    •

    Table of contents

    1. Copyright
      1. Dedication
    2. Acknowledgments
    3. Introduction
    4. 1. The Solution
      1. 1. The Solution
      2. 2. Evolution to e-Enterprise
        1. 2.1. The Internet: Hype or Hope?
        2. 2.2. Building the Internet
        3. 2.3. The Evolution to e-Commerce
          1. 2.3.1. BILLBOARDS ALONG THE INFORMATION SUPERHIGHWAY
          2. 2.3.2. THE CHALLENGES OF EARLY E-COMMERCE
          3. 2.3.3. THE NAKED TRUTH ABOUT EARLY E-ENTERPRISES
          4. 2.3.4. THINKING DIFFERENTLY
          5. 2.3.5. INTEGRATING THE SUPPLY CHAIN
        4. 2.4. The Internet Marketplace
          1. 2.4.1. BRICK AND MORTAR
          2. 2.4.2. E-COMMERCE
          3. 2.4.3. E-BUSINESS
          4. 2.4.4. E-ENTERPRISE
          5. 2.4.5. THE EXCHANGE
        5. 2.5. Conclusion
      3. 3. Internet-Enabled Business Intelligence
        1. 3.1. Intelligence
        2. 3.2. Anatomy of Business Intelligence
          1. 3.2.1. THE DATA WAREHOUSE
            1. 3.2.1.1. Subject-Oriented
            2. 3.2.1.2. Integration
              1. Data Cleansing
              2. Data Transformation
            3. 3.2.1.3. Nonvolatile
            4. 3.2.1.4. Time-Variant Collection of Data
            5. 3.2.1.5. Supporting Management's Decision
          2. 3.2.2. DISTRIBUTED VERSUS CENTRALIZED WAREHOUSE
          3. 3.2.3. THE OPERATIONAL DATA STORE
          4. 3.2.4. DECISION SUPPORT SYSTEMS (DSS)
            1. 3.2.4.1. Reporting
            2. 3.2.4.2. Online Analytical Processing
            3. 3.2.4.3. Data Mining
              1. Decision Trees
              2. Neural Networks
              3. Genetic Modeling
          5. 3.2.5. BI APPLICATIONS
            1. 3.2.5.1. The Balanced Scorecard
            2. 3.2.5.2. Activity -Based Costing
          6. 3.2.6. DECISION MAKERS
        3. 3.3. Conclusion
    5. 2. Making the Internet Work
      1. 4. The Web-Enabled Information Infrastructure
      2. 5. Servers: The Heart of IEBI
        1. 5.1. The Server
        2. 5.2. The Mainframe
        3. 5.3. Client/Server Architecture: The Upstart Crow
          1. 5.3.1. BENEFITS OF CLIENT/SERVER COMPUTING
        4. 5.4. The Internet
          1. 5.4.1. THE INTERNET-ENABLED APPLICATION: A NEW AGE FOR CLIENT/SERVER
          2. 5.4.2. THE BENEFITS OF WEB-ENABLED APPLICATIONS
        5. 5.5. The Oracle 9 Internet Application Server
          1. 5.5.1. APPLICATION SERVER CACHE
          2. 5.5.2. CUSTOMIZABLE PORTAL PAGES
        6. 5.6. Conclusion
      3. 6. The Internet Network
        1. 6.1. Standards Bodies
        2. 6.2. The ISO/OSI Reference Model
        3. 6.3. IEEE 802 Specifications
        4. 6.4. TCP/IP
        5. 6.5. Talking Over the Internet
          1. 6.5.1. HARDWARE ADDRESS
          2. 6.5.2. DOMAIN NAME SYSTEM (DNS)
          3. 6.5.3. THE IP ADDRESS
        6. 6.6. Dynamic Host Configuration Protocol
        7. 6.7. Conclusion
    6. 3. The Software of the Internet
      1. 7. Empowering the Internet-Enabled Information Infrastructure
      2. 8. Java
        1. 8.1. Object Orientation
        2. 8.2. The Java Programming Language
          1. 8.2.1. SIMPLE
          2. 8.2.2. ROBUST AND SECURE
          3. 8.2.3. ARCHITECTURE-NEUTRAL, PORTABLE
          4. 8.2.4. HIGH-PERFORMANCE
          5. 8.2.5. MULTITHREADED
          6. 8.2.6. SUMMATION
        3. 8.3. Introduction to the Java Platform
          1. 8.3.1. THE JVM
          2. 8.3.2. JAVA APPLETS AND APPLICATIONS
          3. 8.3.3. JAVA PLATFORM EDITIONS
        4. 8.4. Java Specification Request (JSR)
          1. 8.4.1. JSR-73: THE JAVA DATA MINING API
            1. 8.4.1.1. Model Building
            2. 8.4.1.2. Model Testing
            3. 8.4.1.3. Applying the Model to Data (Scoring)
          2. 8.4.2. JSR-69: THE JAVA OLAP API
        5. 8.5. JavaBeans
          1. 8.5.1. ORACLE 9i BUSINESS INTELLIGENCE BEANS
        6. 8.6. Conclusion
      3. 9. eXtensible Markup Language
        1. 9.1. The Origins of XML
        2. 9.2. XML as a Medium of Exchange
        3. 9.3. The All-Powerful Wizard of XML
        4. 9.4. Parsers: Nothing Happens Until Someone Sells Something
        5. 9.5. XSL: The Internet's Rosetta Stone
        6. 9.6. XML in the Real World
        7. 9.7. Conclusion
      4. 10. Common Warehouse Metadata
        1. 10.1. What Is Metadata?
        2. 10.2. Metadata and IEBI
        3. 10.3. Types of Metadata
        4. 10.4. The Central Metadata Repository
        5. 10.5. Enterprise Data Model
        6. 10.6. OMG & OMA
        7. 10.7. Common Warehouse Metadata Interchange
        8. 10.8. The CWMI Architecture
          1. 10.8.1. CWMI FOUNDATION
            1. 10.8.1.1. Business Information
            2. 10.8.1.2. Data Types
            3. 10.8.1.3. Expression
            4. 10.8.1.4. Keys Indexes
            5. 10.8.1.5. Type Mapping
            6. 10.8.1.6. Software Deployment
          2. 10.8.2. CWMI DATA RESOURCE
            1. 10.8.2.1. Object Model
            2. 10.8.2.2. Relational
            3. 10.8.2.3. Record
            4. 10.8.2.4. Multidimensional
            5. 10.8.2.5. XML
          3. 10.8.3. DATA ANALYSIS
            1. 10.8.3.1. Transformation
            2. 10.8.3.2. OLAP
            3. 10.8.3.3. Data Mining
            4. 10.8.3.4. Information Visualization
            5. 10.8.3.5. Business Nomenclature
          4. 10.8.4. WAREHOUSE MANAGEMENT
            1. 10.8.4.1. Warehouse Process Package
            2. 10.8.4.2. Warehouse Operation
        9. 10.9. XML Metadata Interchange
        10. 10.10. Summary
    7. 4. Building Relationships Over the Internet
      1. 11. Look Outward Angel
      2. 12. CRM in the Internet Age
        1. 12.1. The Customer-Driven Organization
        2. 12.2. The Ultimate in Customer-Driven
        3. 12.3. CRM in the Internet Age
          1. 12.3.1. THE VALUE OF THE CUSTOMER RELATIONSHIP
          2. 12.3.2. CHANGING THE ORGANIZATION'S PERSPECTIVE
          3. 12.3.3. PUTTING CUSTOMERS BEHIND THE WHEEL
          4. 12.3.4. THE INTERNET AND CRM
        4. 12.4. Conclusion
      3. 13. Swimming in the Clickstream
        1. 13.1. The Importance of Customer Identification
        2. 13.2. Understanding Customer Behavior in the Internet Age
        3. 13.3. The Clickstream
          1. 13.3.1. TRANSFER LOG FILE
          2. 13.3.2. MINING THE TRANSFER LOG FILE
        4. 13.4. Cookies
          1. 13.4.1. BAKING COOKIES
          2. 13.4.2. MUNCHING ON COOKIES
        5. 13.5. Conclusion
      4. 14. Personalization
        1. 14.1. Defining Personalization
        2. 14.2. Data Mining
          1. 14.2.1. THE WEB SITE THAT LEARNS
          2. 14.2.2. THE WEB SITE THAT DIFFERENTIATES
          3. 14.2.3. THE WEB SITE WITH GENES
        3. 14.3. The Data Mining Process
          1. 14.3.1. PROBLEM DEFINITION
          2. 14.3.2. COLLECTION
          3. 14.3.3. DATA PREPARATION
          4. 14.3.4. DATA MINING
        4. 14.4. Summary
      5. 15. The Road Goes Ever Onward
        1. 15.1. One Last Visit with Billy Boy
        2. 15.2. Web Services
        3. 15.3. Go Gently Into that Dark Night
        4. 15.4. Summary
      6. A. Recommended Reading
      7. B. Glossary

    Product information

    • Title: Internet-Enabled Business Intelligence
    • Author(s): William A. Giovinazzo
    • Release date: September 2002
    • Publisher(s): Pearson
    • ISBN: 0130409510