Chapter 13. Swimming in the Clickstream

 

I have often told you that I am that little fish who swims about under a shark and, I believe, lives indelicately on its offal. Anyway, that is the way I am. Life moves over me in a vast black shadow and I swallow whatever it drops with relish, having learned in a very hard school that one cannot be both a parasite and enjoy self-nourishment without moving in worlds too fantastic for even my disordered imagination to people with meaning.

 
 --Zelda Fitzgerald[1]

A customer-driven organization seeks to establish a mutually beneficial relationship with its customers. It is a symbiotic relationship similar to the relationship between a shark and a remora fish, described by Zelda Fitzgerald. Unfortunately, Zelda ...

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