O'Reilly logo

Internet Entrepreneurs, The by Christopher Price

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Schrock's business strategy for AltaVista

Taking over a company you have recommended would best sit as part of another organization - namely Yahoo - and being told to run with it as an independent company must be among the most challenging of managerial tasks. Schrock's answer was to reposition AltaVista, to try and differentiate the group - a task he continues to wrestle with:

5 hurdles… for Rod Schrock and AltaVista

  1. Much of the company's development will depend on the strategy of CMGI, AltaVista's owner.

  2. AltaVista probably has the weakest brand of the second line portals.

  3. Building visibility is a crucial test.

  4. Forging an alliance, partnership or merger with a media company would bring enormous benefits.

  5. Continuing to differentiate the AltaVista ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required