Chapter 4

Design

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Good design is the foundation of every successful product. Animation is a product. Films don’t just happen, they are crafted. Every element is planned out and designed, and the more elaborate the film, the more meticulous the design and planning.

BEFORE WE BEGIN

We need to establish exactly what we mean when we talk about design for animation. It would be a mistake to think that this is merely limited to designing funny cartoon characters. In the context covered by this chapter, we will be looking at the most obvious graphical design elements of character design, storyboards and backgrounds.

Design for animation does indeed involve ...

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