Internet Fundamentals: Four Steps to Developing a Content Plan (Streaming Video)

Video description

Have you defined your content plan for 2012? Fresh, relevant, engaging content is critical to growing traffic, retaining visitors and increasing conversions. In this workshop, expert Matt Bailey will give you 4 simple steps to a keyword driven blueprint for new content that really works. You'll learn how to develop a content plan that integrates all of your online marketing segments, use keyword research to find what people really want, build a long-terms content plan based on the volatility of search terms, create an immediate plan based on Google Trends, and develop a publishing schedule for introducing, developing, and closing content.

Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, andserves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

Table of contents

  1. Introduction 00:01:05
  2. Find What People Want 00:05:42
  3. Build a Long-term Content Plan 00:03:38
  4. Create a Daily Content Plan 00:05:46
  5. Plan Annual Content 00:02:20
  6. Develop Your Publishing Schedule 00:08:52
  7. Conclusion 00:00:45

Product information

  • Title: Internet Fundamentals: Four Steps to Developing a Content Plan (Streaming Video)
  • Author(s):
  • Release date: December 2013
  • Publisher(s): Pearson
  • ISBN: 9780133573992