Book description
Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers
Table of contents
- Internet Marketing for Entrepreneurs
- Introduction
- Chapter 1: Making Sense of Marketing 2.0
- Chapter 2: Getting Social Online
- Chapter 3: Blogging for Business
- Chapter 4: Hot Off the (Virtual) Presses!
- Chapter 5: Easy E-mailing
- Chapter 6: Bringing It All Together
- Glossary
- Appendix A: Marketing Plan
- Appendix B: Press Release Example
- Appendix C: Press Release Distribution Sites
- Appendix D: More Information on Press Releases
- Appendix E: E-mail Sample
- Appendix F: Marketing Plan Outline
- Appendix G: Blog Posts by Social Media Experts
Product information
- Title: Internet Marketing for Entrepreneurs
- Author(s):
- Release date: August 2009
- Publisher(s): Business Expert Press
- ISBN: 9781606490341
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