Chapter 4
Hot Off the (Virtual) Presses!
Overview
In this chapter, you will learn:
- The basics of a press release
- What press releases do for your business
- Why the Internet and bloggers are key for press releases
- How to write a release
- What to do after your release is distributed
I got my start in marketing and public relations writing press releases—very boring press releases for a manufacturing company. Still, they worked, which is why I’m including them in this book as a great resource to promote your business online.
The ABCs of Press Releases
Press releases, while they may seem complicated, are really pretty easy to write. With just a little practice and this book to guide you, you will be able to write fantastic press releases today!
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