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Internet Marketing for Entrepreneurs by Susan Payton

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Chapter 5

Easy E-mailing

Overview

In this chapter, you will learn:

  • What e-mail marketing does for your potential clients
  • How to provide useful information
  • The two types of e-mails
  • What to put into a newsletter
  • How to set up an account in Constant Contact
  • How to make your e-mails visually appealing

You can’t escape e-mail marketing. It’s waiting for you in your inbox every day. Many people shy away from e-mail campaigns, but I think e-mail is a great way to reach your audience—if done correctly.

In order to know how to correctly use e-mail marketing, let’s look how not to use e-mail marketing. Spam and unwanted promotional e-mails that aren’t targeted are the examples that cause many to cast a wary eye at e-mail marketing. Certainly if you ...

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