In this chapter, you will learn:
You can’t escape e-mail marketing. It’s waiting for you in your inbox every day. Many people shy away from e-mail campaigns, but I think e-mail is a great way to reach your audience—if done correctly.
In order to know how to correctly use e-mail marketing, let’s look how not to use e-mail marketing. Spam and unwanted promotional e-mails that aren’t targeted are the examples that cause many to cast a wary eye at e-mail marketing. Certainly if you ...