Internet Marketing Start-to-Finish

1. Why Online Sales Matter

Why are we here? Why do online sales matter?

For both business-to-consumer (B2C) and business-to-business (B2B) companies, the Internet is an increasingly important marketing and sales tool. Purchasers love it because it’s an information-rich medium where they can conduct research and easily make comparisons. Marketers love it because online efforts are trackable and measurable, in real time.

First Things First

The Internet is transforming nearly every kind of business, from the obvious B2C e-commerce examples to a niche B2B business. Yet today, a lot of untapped opportunity remains.

This book helps you identify where you are in your Internet marketing process maturity and improve your marketing models both to increase ...