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Internet Marketing Start-to-Finish by Catherine Buerkle, Dunrie Greiling, Catherine Juon

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1. Why Online Sales Matter

First Things First

The Internet is transforming nearly every kind of business, from the obvious B2C e-commerce examples to a niche B2B business. Yet today, a lot of untapped opportunity remains.

This book helps you identify where you are in your Internet marketing process maturity and improve your marketing models both to increase ...

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