National and global businesses are moving beyond the basics of paid search advertising and keyword optimization to develop and enhance their Internet marketing programs. All of these organizations are met with an incredible optimization challenge, however, after they’ve successfully tackled the basics. The online marketing world is full of very specific, tactical approaches for using Twitter, social media, whiz-bang paid search accounts, advanced SEO, and the next great thing coming down the road.
To build true competitive advantage in today’s online marketplace requires going beyond these tactical approaches to address your entire customer-acquisition process—from the first ad click to the final purchase ...
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