You’ve got your user research and user personas for the people visiting your website. Now what? How do you turn that valuable information into a strategic advantage by building a better website? By applying a few techniques taken from the field of Information Architecture and defining “user paths” through your website’s content.
In terms of Internet marketing, it’s not all about the main website that everyone sees. The landing pages (behind the scenes, separate from the main website but critical for every marketing campaign) also need to be built. What makes a good landing page, and how do you decide when to make multiple landing pages? This chapter focuses not only on how to design a user-informed ...
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