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Internet Marketing Start-to-Finish by Catherine Buerkle, Dunrie Greiling, Catherine Juon

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10. Special Considerations for International Organizations

Going Global in the New World Order

If you sit in the United States reading this book, you might not be well positioned to understand the global marketplace, because you are most likely not fluent in languages other than English. However, because of population patterns and Internet usage worldwide, many if not most of your potential customers ...

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