Preface
Ever wonder how to improve the effectiveness of your website in attracting new prospects? Or how to create more online sales? You’re in good company; those are questions we hear every day! The constant evolution of Internet marketing, along with its increasing complexity, makes it difficult for even seasoned marketing executives to know where to invest for the best results.
The good news is, like all else in life, the more the Internet changes, the more it stays the same. By focusing on a few basic concepts, and expanding around those, you can succeed in building an online presence to help grow your business.
How This Book Is Organized
As Figure P.1 shows, we organized this book to cover the primary areas of Internet marketing that combine ...
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