Internet of Behaviors (IoB)

Chapter 4Analytical Study on Consumer Social and Behavioral Psychology and Its Influence on Online Purchasing

Parth Rainchwar, Rishikesh Mate, Soham Wattamwar, Aditya Gaisamudre, Pratyush Jha, and Shilpa Sonawani

DOI: 10.1201/9781003305170-4

Contents

• 4.1 Introduction
• 4.2 Literature Review
• 4.3 Survey
• 4.4 Results and Analysis
  • 4.4.1 Social Media and Its Influence
  • 4.4.2 Online Purchasing Trends by Month
  • 4.4.3 Relationship of Age Group to the Trait of Being a Foodie and Being Concerned With Health
  • 4.4.4 Online Purchasing Budget
  • 4.4.5 Relationship of Time Spent on Social Media and Its Influence
  • 4.4.6 Online Ordering Patterns by Age Group and Gender
  • 4.4.7 Online Purchasing Genre and Gender and Age-Based Classification
• 4.5 Conclusion
• 4.6 Future ...