9When You Aim to Persuade


Learning Objectives

By the end of this chapter you should be able to:

• Explain the necessity of persuasion in the workplace.

• List the three building blocks of persuasive communications.

• Identify four ways of building a persuasive case.

• Understand how choice of language can make you more persuasive.


Previous chapters of this course have explained how you can become a better communicator. They have identified barriers to effective communication, discussed the effect of personality difference on communication, and given you tools to be a better receiver and sender of information.

This ...

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