9When You Aim to Persuade
By the end of this chapter you should be able to:
• Explain the necessity of persuasion in the workplace.
• List the three building blocks of persuasive communications.
• Identify four ways of building a persuasive case.
• Understand how choice of language can make you more persuasive.
AN ESSENTIAL WORKPLACE SKILL
Previous chapters of this course have explained how you can become a better communicator. They have identified barriers to effective communication, discussed the effect of personality difference on communication, and given you tools to be a better receiver and sender of information.