9When You Aim to Persuade

images

Learning Objectives

By the end of this chapter you should be able to:

• Explain the necessity of persuasion in the workplace.

• List the three building blocks of persuasive communications.

• Identify four ways of building a persuasive case.

• Understand how choice of language can make you more persuasive.

AN ESSENTIAL WORKPLACE SKILL

Previous chapters of this course have explained how you can become a better communicator. They have identified barriers to effective communication, discussed the effect of personality difference on communication, and given you tools to be a better receiver and sender of information.

This ...

Get Interpersonal Communication Skills in the Workplace, Second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.