23 Computer-mediated communication
Abstract: Computer-mediated communication has become integral to our social lives. This chapter reviews four major theories of interpersonal, online communication: social presence theory, social information processing theory, the hyperpersonal model, and the social identity model of deindividuation effects. It identifies the original propositions and the evidence for each model, and then examines the status and application of each model in terms of contemporary social media and online settings. The chapter compares the models’ differences with regard to their central assumptions about how users respond to the relative lack of nonverbal cues as they communicate online.
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