Intersection

1

The Relationship Challenge

Enterprises are ubiquitous in our lives, fusing our days with products, technologies, brands and services. However, most times we deal with companies or other organizations, they behave rather strangely, leading to frustrating experiences. Regardless if as a customer, an employee, a supplier or a job candidate, they seem to be slow, rude and non-human. They fail to listen to people's needs, they lose track of conversations, they reduce us to a mere number in their database, and they get stuck in inflexible procedures to ultimately fail to deliver what they promised. Such relationship failures lead to dissatisfied customers and, lost opportunities, and lost talent. While digital Information Systems get more important ...