Intersection

6

Frames

Any Strategic Design challenge deals with the ambiguity of an underdetermined problem setting in the complex space of today's enterprise ecosystems. It requires bringing together many sometimes conflicting views and priorities, and understanding different conceptual worlds. Tackling such issues requires stepping out of the comfort zone of classic boundaries of design disciplines, questioning the design brief, discovering opportunities and constraints, and redefining the intended outcomes. The aspects portrayed in this chapter allow framing and modeling the problem space from four viewpoints: Business, People, Structure and Function. They allow translating important inputs into design principles, such as the business model, the human ...