Introduction

Why Did We Call this Book Intersection?

When Jenifer Niles, then my editor at Morgan Kaufmann, proposed that name, I was intrigued.

This is a book about design, clearly. But it touches many adjacent or related areas, by approaching problems from different perspectives, aiming to bridge viewpoints and concerns, and connecting design to today's complex social ecosystems.

Therefore, the title expresses very well one of the key themes of this publication: looking beyond the immediate task, beyond your own comfort zone and background, beyond a briefing or project scope, and embracing viewpoints and practices other than your own.

Intersection gives you a thinking model, a methodological framework, and a vocabulary to do just that. It ...

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