Outlook
Intersection is the result of a personal journey. Jumping from one engagement to the next, first as freelance designers and then with eda.c, we found the same challenges again and again. They were all related to the perceived scope of design work, the alignment among different professionals and departments, and the difficulty of giving the project a strategic dimension. These experiences resulted in a constant expansion of the aspects that we considered relevant to making a design initiative successful beyond ornamentation.
There is a lot to be done. In every project or program we are involved in, we find elements that don't fit together, and conditions that prevent good relationships from developing. When relationships fail, it is ...
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