Chapter 8Filling the Intranet

Regardless of any decisions that are finalised in how an Intranet project is going to proceed, those involved previously in implementing such projects will agree that for an Intranet to succeed, it must first attract users and then ensure that they return time and time again.

There are generally considered to be two kinds of content: ‘flat’, also knows as ‘static’ content and ‘interactive’ content. This simple method of categorisation generally reflects the level of technical sophistication of an Intranet in being able to relay the information. Research studies (Cap Gemini & Cranfield University, 1999; August, 1999) have cited three stages in which an Intranet often matures, based on the following distinctive generations ...

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