Social media marketing (SMM) is an integral part of SEO. In this era, social media is not just a basic factor you need to incorporate—it is a remarkable platform with a reach spanning more than 1 billion users. Current statistics indicate that Facebook is the leading social media platform with more than 1.5 billion users. In addition, there are Twitter, LinkedIn, and Foursquare, to name a few.
Earlier chapters emphasized the importance of providing user-engaging content to keep users interested ...