book

Introducing SEO: Your quick-start guide to effective SEO practices

Name: Introducing SEO: Your quick-start guide to effective SEO practices
ISBN: 9781484218549

by Aravind Shenoy, Anirudh Prabhu

July 2016

Beginner

153 pages

3h 39m

English

Apress

Content preview from Introducing SEO: Your quick-start guide to effective SEO practices

Aravind Shenoy and Anirudh Prabhu, Introducing SEO, 10.1007/978-1-4842-1854-9_2

2. Search Engines

Aravind Shenoy¹ and Anirudh Prabhu²

(1)Mumbai, Maharashtra, India

(2)A-403, Govardhan Nagar, Mumbai, India

A search engineis a tool that searches the Web for websites relevant to real-time queries entered by users. Depending on the search string, search engines return results, which are called search engine results page (SERPs). Usually the engines get it right and display the most relevant results. There are no fixed rules used by the search engines to display accurate results.

Spiders or crawlers are robots that search for and index website content. The most popular search engines are Google, Yahoo!, and Bing. ...

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SEO Made Easy: Everything You Need to Know About SEO and Nothing More

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Introducing SEO: Your quick-start guide to effective SEO practices

by Aravind Shenoy, Anirudh Prabhu

2. Search Engines

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.