book

Introducing SEO: Your quick-start guide to effective SEO practices

Name: Introducing SEO: Your quick-start guide to effective SEO practices
ISBN: 9781484218549

by Aravind Shenoy, Anirudh Prabhu

July 2016

Beginner

153 pages

3h 39m

English

Apress

Content preview from Introducing SEO: Your quick-start guide to effective SEO practices

Aravind Shenoy and Anirudh Prabhu, Introducing SEO, 10.1007/978-1-4842-1854-9_7

7. Keyword Research and Strategy

Aravind Shenoy¹ and Anirudh Prabhu²

(1)Mumbai, Maharashtra, India

(2)A-403, Govardhan Nagar, Mumbai, India

Keyword strategy and research rank among the top factors that influence your SEO strategies. Keywords indicate the line of business your website caters to. They help you gain traffic from users looking to buy something or searching informative content on your site.

In Chapter 4, we looked at the Google AdWords Keyword Planner utility. However, Google Keyword Planner often displays terms and phrases related to seed keywords (base keywords that form the foundation of terms on your site related ...

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Introducing SEO: Your quick-start guide to effective SEO practices

by Aravind Shenoy, Anirudh Prabhu

7. Keyword Research and Strategy

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.