Chapter 9. Agile beyond IT
Learning Objectives
• Learn how the Agile values apply to bringing products to market, beyond the development efforts
• Understand ways to systematically collaborate with the marketplace through discovery and validation
• Explore the changing dynamics for marketing of products with the proliferation of new channels and the complexities of brand management with social media
• Review how wireframes and prototypes can be used in the marketplace to inform priorities for Agile software development teams
• Learn how to be Agile when launching products by managing features, limiting the initial audience, and pursuing continuous enhancements
• Take the Agile concepts beyond IT and product development and see how other corporate ...
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