CHAPTER 9

Business Analytic Modeling Tools

This book began with discussion of general business decision making, knowledge management, and views of business analytics. Business analytics is not only about quantitative modeling—it includes consideration of data, management information systems, and acquisition of all forms of knowledge needed by businesses, to include tacit (undocumented; unspoken; implicit but not well-defined) knowledge. This book has focused on modeling tools as means to implementing business analytics in various important business decision contexts. We will conclude with an overview of the era of big data, data mining, and a review of the business analytic modeling tools we have covered in prior chapters.

The Era of Big Data ...

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