CHAPTER 1

The Functional Areas of Business

A valuable starting point for anyone interested in learning about business is the examination of the functional areas of business, a term used by businesspeople and economists to describe the key domains that all businesses must focus on to be successful. Some of the functional areas of business include entrepreneurship, small business development, finance, going global, human resources, logistics, big data, marketing, and management.

Ultimately, if you are going to work in business, you must decide which functional area of business most closely matches your interests, skills, and knowledge. How do you know what aspects of business suit you best? What college business courses should you take to pursue ...

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