Tracking ROI is a 50 billion dollar skill, because it’s at the core of Google’s success, and you could even argue that it’s a trillion dollar skill, because of how much revenue Google helps businesses make. This chapter looks at how to set up a Shopify account, which is one of the easiest ways to set up a “real” e-commerce system to learn about tracking ROI with analytics. I think it’s important to see how you can set things up so that when you create an ad, you can track exactly how much money you are making. This is a fundamental concept and opportunity in analytics, ...
© Todd Kelsey 2017
Todd Kelsey, Introduction to Google Analytics, 10.1007/978-1-4842-2829-6_5
5. Fun with E-Commerce Analytics Part I: Shopify
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