This chapter takes another look at e-commerce analytics, courtesy of Gumroad, a free, super easy-to-use platform. In some ways, this chapter is a back up to the previous two chapters, because it provides another way to learn about analytics in a live setting. In the case of Gumroad, there’s an easy way to link to Google Analytics, and it also has its own built-in analytics. Even though you can’t track conversion directly back to a specific ad, you can get a sense of how Google Analytics works with e-commerce, and it is completely free. And fun!