13

Distribution and Exhibition

TOPICS FOR DISCUSSION

•  How does the exhibition of media production compare to retail business?

•  What are the technologies used in distributing broadcast signals?

•  How are cable and satellite signals distributed?

•  How are theatrical and nontheatrical films distributed?

•  What part does corporate media play in distribution?

•  How has home media distribution changed?

INTRODUCTION

In most media-related business operations, production is analogous to manufacturing, distribution to wholesaling, and exhibition to retailing. A distributor acts as a middleman or intermediary between the people who produce something and those who consume it. Exhibiting film, video, audio, and multimedia productions is similar ...

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