August 2016
Intermediate to advanced
228 pages
4h 44m
English
Content preview from Introduction to R for Business IntelligenceBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Creating a marketing-campaign Shiny app
The book has developed examples of analysis projects for Bike Sharing LLC. Now you will extend one of these by building a second Shiny App. In Chapter 5, Data Mining with Cluster Analysis, you spent time researching targeted customer marketing segments to help the marketing group identify clusters of customers and drive more effective marketing campaigns. Imagine that marketing wants the ability to interact with the analysis and explore differing numbers of clusters. They would also like to generate lists of customers who fit a particular profile so that they can act on potential campaigns more quickly.
Note
The following examples provide a sense of developing a more realistic and useful Shiny app. The code ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.