Introduction to R for Business Intelligence

Creating a marketing-campaign Shiny app

The book has developed examples of analysis projects for Bike Sharing LLC. Now you will extend one of these by building a second Shiny App. In Chapter 5, Data Mining with Cluster Analysis, you spent time researching targeted customer marketing segments to help the marketing group identify clusters of customers and drive more effective marketing campaigns. Imagine that marketing wants the ability to interact with the analysis and explore differing numbers of clusters. They would also like to generate lists of customers who fit a particular profile so that they can act on potential campaigns more quickly.

Note

The following examples provide a sense of developing a more realistic and useful Shiny app. The code ...