© Todd Kelsey 2017

Todd Kelsey, Introduction to Search Engine Marketing and AdWords, 10.1007/978-1-4842-2848-7_1

1. Introduction

Todd Kelsey

(1)Wheaton, Illinois, USA

This chapter takes a whirlwind tour of AdWords, a behind-the-scenes look at a real-world use of AdWords, and then we’ll look at creating a Google AdWords account.

What Is AdWords?

AdWords , in a nutshell, is why Google’s stock is worth so much. It’s not just AdWords, it’s the search engine, it’s a lot of things. AdWords is part of the puzzle, and it’s a tool that you use to create ads.

The magic of Google is that they figured out how to “monetize” search, which means they figured out how to make an effective online advertising program. Part of the core concept is that you can track the ...

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