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Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
book

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners

by Todd Kelsey
June 2017
Beginner
148 pages
2h 51m
English
Apress
Content preview from Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
© Todd Kelsey 2017
Todd KelseyIntroduction to Search Engine Marketing and AdWords10.1007/978-1-4842-2848-7_3

3. Launching a Campaign

Todd Kelsey1 
(1)
Wheaton, Illinois, USA
 
This chapter takes a closer look at planning and launching a simple ad campaign, and reviews some of the related options in AdWords.

Planning the Ad

The first step I take when planning an ad is to look at the content on the page and site. In most cases, you will have an entire site, with various kinds of content that you send people to using an ad. You might even create a new page, or a microsite , with a specific message as part of a campaign.
This is a simplified example, and I’m approaching it from the standpoint of thinking about what kinds of things to put in the ad itself. ...
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Publisher Resources

ISBN: 9781484228487Purchase book