Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners

© Todd Kelsey 2017

Todd KelseyIntroduction to Search Engine Marketing and AdWords10.1007/978-1-4842-2848-7_4

4. Monitoring a Campaign

Todd Kelsey¹ 

(1)

Wheaton, Illinois, USA

 

This chapter looks at a live campaign, and I show you how I monitor it once you’ve set it in motion. Along the way, you’ll learn more important concepts. The way I monitor my campaigns is not the only way to do it, but it works for me.

Setting the Report’s Timeframe

Whenever I check on a campaign, the first thing I do is set the timeframe. When you get in the habit of doing this, you’ll find timeframes that work for you, such as looking back at a week or a month. There’s no right or wrong. Sometimes you’re looking for trends to get a general sense of how things are going. In ...