This chapter looks at a live campaign, and I show you how I monitor it once you’ve set it in motion. Along the way, you’ll learn more important concepts. The way I monitor my campaigns is not the only way to do it, but it works for me.
Setting the Report’s Timeframe
Whenever I check on a campaign, the first thing I do is set the timeframe. When you get in the habit of doing this, you’ll find timeframes that work for you, such as looking back at a week or a month. There’s no right or wrong. Sometimes you’re looking for trends to get a general sense of how things are going. In ...
