© Todd Kelsey 2017

Todd Kelsey, Introduction to Search Engine Marketing and AdWords, 10.1007/978-1-4842-2848-7_6

6. Campaign Strategies

Todd Kelsey

(1)Wheaton, Illinois, USA

This chapter walks through a few helpful campaign strategies, including how to use Google’s built-in Help function and its automated suggestions that can come up with ideas for your campaigns.

Getting Help

It’s really important to remember that Google support is only a click or a call away. It’s a great way to get free education, free assistance, anything you need.

Google will also automatically scan your campaign, and after it’s running for a while, you might see an alert where it identified some ideas for keywords. It’s all optional, but reviewing their suggestions can be a ...

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