© Todd Kelsey 2017
Todd KelseyIntroduction to Search Engine Optimizationhttps://doi.org/10.1007/978-1-4842-2851-7_3

3. SEO Basics

Todd Kelsey1 
(1)
Wheaton, Illinois, USA
 

This chapter looks at some SEO basics, including on-page and off-page optimization, as well as related concepts and questions you should ask.

SEO: Where’s the Content Going?

First of all, it’s important to ask where the content goes:

  • Social media

  • Ad campaigns

Ultimately, that content should be on your web site. The principle of search engine optimization is to draw people to your site with good content. Think of your web site like real estate. More content means more visitors, which leads to more Google notices. More Google notices lead to a higher rank, which translates to higher value. ...

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