This chapter looks at some of the ways you can measure the performance of your SEO efforts. It’s good to do, whether you are working on your own site, to justify the time and effort spent, as well as to measure the ROI if you are paying someone, or if they are paying you!
Ultimately the ideal spot to reach is the first page of search results for a given keyword, and the top spot. Often SEO “rank” programs will only measure “down” to the 100th search result. At the beginning, if you’re a new or small web site, it may be some time before you can crack the top 100 search ...
