This is a short chapter, but an important one.
Before you do anything, let’s take a moment to return to the “How Search Works” video by Matt Cutts. If you haven’t seen it yet, you should, and even if you’ve seen it before, it will be a helpful refresher for this particular chapter.
Check it out again at https://www.youtube.com/watch?v=BNHR6IQJGZs or http://tinyurl.com/howsearchworks .
One issue to pay attention to and consider is how Google crawls and indexes the Internet. How does Google know your web site is there? There are any number of ...
