This is perhaps the shortest chapter of any book I’ve written, and the main point is to emphasize that one of the parts of SEO is to keep up with changes.
It also mean looking critically at resources that might be out of date, including this book! Depending on when you read it of course. To balance that approach, I’ve tried to make this book more about learning how to learn than attempting to explain “eternal” SEO best practices. There are no practices that are eternal. Except maybe one—quality content!
Outside of looking for quality content, Google evolves and changes ...
